Jen Mueller Featured Business Owner on Truth Telling from the Trenches

Posted on: August 8th, 2018 by Jen Mueller

I never intended to start a business.

It just kind of happened.

I know I’m not the only one who’s experienced accidental entrepreneurship.

I also know that if I had it do all over again, I would have made different decisions in the beginning. (I wouldn’t have spent so much money in the first few years, and I would have been more strategic in targeting specific markets, for starters.)

You’ll go through your own ups, downs and epiphanies as a business owner, but if my experiences can help make it easier, I’m all for sharing. That’s why I was thrilled to be the featured entrepreneur on the Truth Telling from the Trenches series at

Among the things you’ll learn:

  • My approach to productivity and balancing my full-time job as a sports reporter and being a business owner (Yes, you can have a successful side hustle without compromising your full-time responsibilities.)
  • The overly simple strategy I used to grow my business.
  • And the reason you should strive to be a rock star instead of a superhero.

Take a look and let me know what you think.

I’m always happy to share my experiences and would be happy to join you on your podcast or featured blog post. Drop me a line

Give Yourself a Sporting Chance

Posted on: August 6th, 2018 by Jen Mueller

How about this thought for a Monday: the people you work with will either lead to frustration over your job or enjoyment of your job.

That means your level of satisfaction with your job depends on the people you work with.

You can’t ignore the importance of building good relationships with colleagues. Conversations build relationships. These sports topics make great conversation starters this week.

(Don’t forget you can sign up to get these delivered right to you inbox by leaving your name in the box marked “Let’s Do This!”)

Make Sports Useful in Business: Confidence Boost

Posted on: August 4th, 2018 by Jen Mueller

No one likes a know-it-all.

So why are you putting so much pressure on yourself to become one?

What’s holding you back when you stop speaking up in a meeting, introducing yourself to an influencer, or adding something to a conversation?

Is it because you don’t know what to say… or that you don’t know what to say, next?

When people ask me about the interviews I do with athletes during pre-game or post-game shows, I often tell them I know how the interview starts but I never know how it’s going to finish. I know what questions I’m going to ask, but I don’t know how they’ll be answered. Here’s what I’ve learned after 20 years working in sports broadcasting, you don’t need all the answers. You just need to start the conversation. You’ll figure it out as you go.

The same is true in business conversations. Stop trying to be the know-it-all, or waiting until you’re in a more senior position, or waiting until someone asks you.

Take the initiative. Start the conversation and let the people around you benefit from the expertise and ideas you have to offer.

If you’re not sure where to start, take a page from my book (literally) and use sports conversations as a starting point. Sports small talk is a low leverage opportunity to practice the skills you need in bigger business settings. Every week I publish weekly sports Convo Starters to make it easier. Sign up here!


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