Talking Seahawks: 3 Ways to Develop a Winning Strategy in 2019

Posted on: December 26th, 2018 by Jen Mueller

It’s important to have experience and work hard, but that doesn’t guarantee success.

Hard work pays off, but if you think that’s the key to success you’re missing the point and you might be missing your opportunities. There’s strategy involved in developing a winning formula.

Seahawks head coach Pete Carroll is a great example. Carroll is the winningest coach in franchise history. His success isn’t an accident. It’s planned and expected because of his approach. Here’s what you might not realize about Carroll when you see him on TV, he’s 67-years old. That makes him the oldest coach in the NFL and the Seahawks just signed him to an extension that takes him through his 70thbirthday. He’s seen A LOT of football, but it’s not just experience or hard work that leads to wins.

His approach does.

Here are three things that Pete Carroll does with the Seahawks that apply to any business professional, entrepreneur or business owner.


3 Ways to Develop a Successful Strategy in 2019

Identify the number(s) that matter.All of Pete’s football experience has told him that turnovers are a huge predictor of success. In fact, since Pete took over in 2010 the Seahawks are 57-13 in games in which they’ve won the turnover battle. It’s why Pete is fond of saying, “It’s all about the ball.” It’s a way for him to tell his offense not to turn it over, while also reminding his defense they should be creating turnovers and taking the ball away. 

In football and in business, there are a lot of different numbers that could measure success, but if you don’t narrow down one or two to focus on, you’ll constantly be chasing various metrics and never see the result you want or experience sustained success


Start with the most important thing. When you determine the number(s) that matters, use it as your starting point. It’s what Pete does when his opening comment to the team in their first meeting of the year is, “It’s all about the ball.” Making that statement right out of the gates means it’s impossible for the players to overlook the importance of that message. The result? The Seahawks offense leads the NFL in fewest turnovers this season while the defense is among the league leaders in takeaways. No team has a better turnover differential (ratio of takeaways to giveaways) than the Seahawks.

Don’t bury the lead. Know the number(s) that’s important to your success in 2019. Keep it front and center. Start your day, your meetings, your preparation, and your planning with that number.


Tune out the noise. Not every coach places the same emphasis on turnover numbers as Pete Carroll. Each team has their own indicator of success and the media likes to look at numbers they deem important and talk those to death. It can all lead to a very noisy space. A lot of people talking about a lot of different ways to be successful. It can be tempting to look at what someone else is doing and change your game plan – which would be stupid and wouldn’t produce the desired results in the long run.

Once you have developed a philosophy that’s grounded in the numbers that matter most to you, stick with it. Don’t deviate because you see someone doing something else, or because your approach doesn’t appear as trendy as what everyone else in the market is doing.

Leaders are strategic in how they utilize their experience and work ethic.

Be strategic in how you plan and prepare for 2019. If you’re a woman looking to take the next step in your career and want to develop conversation skills that match your talent level – you might be a good fit for my small group mentoring program Becoming an Influential Conversationalist. The 5-week online class takes place Tuesdays from 6:30-7:45 PST starting January 8. Use the link above to register and get more information.

Jen Mueller is a badass at business communication and the founder of Talk Sporty to Me. Her approach to business communication is based on nearly 20 years inside sports locker rooms. She currently serves as the Seattle Seahawks radio sideline reporter and is a member of the Seattle Mariners television broadcast. Interested in hiring Jen for your next training or conference. Send an email: