I’m biased when it comes to sports talk.
It shouldn’t come as a surprise to you.
I’m a sports broadcaster and the name of my company is Talk Sporty to Me.
What might surprise you is why I’m biased about sports talk.
It has nothing to do with the fact I talk sports on a daily basis and everything to do with the fact it opens doors, grants access and fits into your schedule.
Think about this…Whether you like sports or not, more than half of all Americans say they do (based on yearly surveys.) That means sports appeals to millions of people. Those people want to talk about sports.
Which means this could work to your advantage… before you brush off that statement consider who could be a sports fan. Sports fans could include: your colleagues, your manager, the CEO of the company you work for, the hiring manager for the company you want to work for, your new hire, your next big client, well… you get the picture.
So make it easy on yourself… utilize sports seasons in planning conversations and being thoughtful with your small talk and interactions. If you are purposefully trying to build business relationships then you need to be purposeful in what you talk about and when you talk about it. Sports seasons provide a framework for conversations and this calendar takes the guesswork out of what sport to talk about any time of the year.
And in case you’re wondering if it works, just know it’s the same one I use when planning my content and conversations during the course of the year. (So, it works!)
Download a pdf version on the 2019 Sports Calendar here. When you do, I’ll be able to send you helpful talking points throughout the year that help make sports conversations useful in building business relationships