CRAVE Blog: Put a Twi$t on It

Posted on: August 29th, 2011 by Jen Mueller

Jen’s Note: I am honored and thrilled the wonderful gals from the CRAVE Company asked me to contribute to their blog this month. The theme for the month is “Put a Twi$t on It” with the goal of creating new uses or ways to package products and/or services you already offer.  

The phrase “repackaging your content” first came into my vocabulary 12 years ago when I started my first job in TV broadcasting.

If you repackage something in TV it means that you’re making the most of a single interview or of a long-form story. In the world of TV, you start with a couple interviews that get turned into one story. Let’s say that story runs in the 5 o’clock news. The reporter would then make a slightly shorter story to run in the 6:30 newscast. At 10pm and 11pm it would be a 45 second version of the story and by the time the morning shows come around, the viewers might see just 20 seconds of the original interview. If you go a step further, something from an interview done today might be useful next month if the same topic is still in the news.

The whole process of repackaging, or repurposing, content in that example allows a reporter to make the most of his or her time spent at work.

It’s the same process I apply to my business, and something you can apply to yours. As an entrepreneur you have a target audience and a service, product or content to provide your clientele. How many different ways can you repurpose your content/product? Here are a few ways to get started.

1. Think Largest to Smallest. For me personally, I’ve identified 3 hours of core content that I can deliver at one time. That content has been divided into smaller time blocks ranging from 90 minutes to 30 minutes. If you provide a service, think of ways to make your “full service” experience accessible and available in multiple ways.

2. Consider A Large Scale Project. Some days it’s all you can do to keep your head above water, but consider your long-term potential. If you’re churning out weekly blog content, how would you make it into a book? Maybe you have enough content, ideas and advice to start up a monthly membership program. It’s something that can increase your revenue stream, exposure and business using the content, products and expertise you already possess.

3. Lend Your Expertise. You are a successful, gutsy, entrepreneur. People want to hear from you. Are you a photographer or salon owner? Consider offering your clients a special conference call, or online chat, once a month to ask their “how-to” questions. Charge a fee and help them frame a perfect scenic shot or solve their hair crisis. It doesn’t cost you anything but it does help build your business and allow your clients to connect and benefit from your expertise.

It’s important to note – repackaging your content doesn’t mean you’re taking a shortcut to success. It means you’re reaching the largest audience possible, increasing your exposure and accessibility, in addition to making the most your valuable time.

So go ahead – put a Twi$t on it and work on repackaging your content!


CRAVE Blog, America's Expert Talker

Jen Mueller, America’s Expert Talker, is the Founder and CEO of Talk Sporty to Me. Jen is committed to helping you boost your interpersonal skills, engage in more effective communication and reap the rewards of productive conversations. She’s available to speak for keynotes, presentations and workshops. Contact for more information and read more at