Posted on: January 23rd, 2014 by Jen Mueller

Screen Shot 2014-01-23 at 7.59.40 AMAs the Seahawks sideline reporter, I spend a lot time talking about games, players, x’s and o’s, match ups and so on.   But that’s not the only way to talk about a football game, especially when we’re talking about the Super Bowl.  Yesterday we  looked at 10 Talking Points for Super Bowl XLVIII that related to the game itself.  Your conversations shouldn’t be limited to what’s happening on the field.  You can connect with fans on a variety of subjects that come up in relation to the game and talking sports at work, is all about making connections and building relationships.

10 Things Talk About Outside the Game

  1. Location.  The actual stadium is in New Jersey, but New York City is hosting several events around the game.  Conversations about New York and New Jersey become relevant because of where the teams will be the week of the game.
  2. Travel.  Have you ever been to New York or New Jersey?  Do you have any upcoming trips to the Northeast?  Know of anyone going to the game?
  3. Weather.  A game outdoors in New Jersey in February likely means snowy playing conditions and impact the game itself.
  4. Team Locations.  Don’t know much about the team itself, but love the city of Seattle?  You can use that to your advantage in conversations as well.  Turn the focus to the region, the city, your favorite restaurants, etc.
  5. Entertainment.  Bruno Mars and the Red Hot Chili Peppers are performing at halftime.  If you’re a music fan that angle is right up your ally.
  6. Parties.  Are you throwing a party?  Attending a Super Bowl party?  That’s a connection point for a large number of fans.
  7. Food.  You can’t have a good party without good food.  What’s on the menu? What’s your favorite football watching food?
  8. Commercials.  It’s the one event a year that television viewers don’t want to fast-forward through the commercials.  It’s part of the Super Bowl watching experience.  And it’s not cheap for the advertisers.  The ad rate for a 30-second advertisement is $4 million.
  9. Superstitions.  Do you have a lucky jersey or a game-day routine that helps your team to win?  Compare notes with other fans.
  10. Prop Bets. Weigh in on items like, ‘Will the coin flip be heads or tails?’ or ‘Which team will score first?’ or “Will the National Anthem be longer or shorter than 2 minutes and 15 seconds?”


Jen Mueller, America’s Expert Talker, is heading to the Super Bowl as the Seattle Seahawks sideline reporter.  Look for more posts on how to talk about the big game over the next two weeks.  She’s also the author of Game Time: Learn to Talk Sports in 5 Minutes a Day for Business..  Her step-by-step process makes sports accessible and practical for relationship building in business.  The book is available through Amazon.