Posted on: January 31st, 2014 by Jen Mueller

Here in NY I’ve been bombarded by Seahawks fans, Super Bowl gear and football talk.  I love it all!  And I’d like to add to the joyousness by reminding Seahawks fans about all the different ways they can use their fandom to connect with others.

MichaelBennettChocolateThis is especially important when it comes to building business relationships – I’ve preached long and hard about that for the last few years.  But putting time and effort into any relationship and it will improve, add chocolate and you’re really on a roll.

Many of you know that I collaborated with Seattle Chocolates last year and launched the Sports Bar in late November.  The colors on that wrapper aren’t an accident.  Do you think of the Seahawks?  You’re not the only one. I designed that way.  I had the Seahawks in mind and but I was more motivated by the relationship building opportunities the Sports Bar could provide.   I use it as part of my thank you gifts, as an introduction when I’m networking and on occasion as a way to make one of the guys feel special in the locker room.

Sports Bar

The Sports Bar is available at the Seattle Chocolates retail store in Tukwila, WA.  Stop by and pick up a few before the Big Game this weekend and use the following suggestions to build relationships.


5 Uses for the Sports Bar


  1. Party Favors. Hosting a Super Bowl party? Send guests home with a sweet treat to remember the party and, (fingers crossed) the win.
  2. Hostess Gift. Heading to someone else’s party?  Express your thanks and leave something for the hostess to unwind with after all the guests are gone.
  3. Savor the moment.  Every Seahawks fan wants to savor the Super Bowl memories.  Send them to friends or leave them on a coworker’s desk.
  4. Starting Point.  A business request, proceeded by a Sports Bar and handwritten card about a mutual connection to the Seahawks, helps you stand out and get a res
  5. Rewards.  Whether it’s work related or simply acknowledging the efforts of a special 12 this season, send ‘em a Sports Bar with a personalized note.


Jen Mueller, America’s Expert Talker, is at the Super Bowl with the Seattle Seahawks as their sideline reporter.  Look for more posts on how to talk about the big game over the next week.  She’s also the author of Game Time: Learn to Talk Sports in 5 Minutes a Day for Business..  Her step-by-step process makes sports accessible and practical for relationship building in business.  
The book is available through Amazon.