Posted on: January 2nd, 2014 by Jen Mueller

Happy New Year!

Did you make any resolutions?  You’ve probably heard that question a number of times already and there’s a good chance you’ll hear it even more next week when everyone is back in the office.

You can handle the question any number of ways, but I would suggest bringing it back around the Seahawks.  Let’s be honest, you’re a fan, the team is hot and everyone wants more ways to talk Hawks.

So here’s my suggestion: tie your resolutions into things you know the Seahawks players are already doing. For example:

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  • During my post game interview with Kam Chancellor Sunday after the win against St. Louis, I jokingly asked what he ate for breakfast because he seemed to be hitting harder than usual.  His answer?  “Oatmeal. Always oatmeal.”  If healthy eating is one of your goals for 2014 then you’re taking a page out of Kam Chancellor’s book.  Here’s what that might look like in conversation.

“I hear Kam Chancellor gets his energy from eating oatmeal for breakfast.  I think I’m going to try that this year and do a better job eating healthy.”

  • A couple weeks ago Earl Thomas revealed that he’s been keeping a journal since Week 2 of the season.  He writes on a regular basis and encouraged me to give it a try.  He also takes time to meditate.  If journaling or meditation is part of your 2014 resolutions then you can reference Earl when talking about those goals with others.
  • In keeping with the Legion of Boom, Richard Sherman launched Blanket Coverage, the Richard Sherman Family Foundation in 2013.  He’s one of a number of Seahawks giving back to their communities and serving others.  If that falls in line with your values and goals for 2014, then the conversation could include a mention of Richard Sherman or Russell Wilson’s weekly visits to Children’s Hospital.


Business Application:

Why does it matter if you talk Seahawks at the same time you’re talking New Year’s resolutions?  Because you’re opening the door for a bigger conversation.  Despite our best efforts, most of us will forget about or give up on our resolutions.  At that point it’s a non-factor in conversation.

People use things like New Year’s resolutions as conversation starters during this time of year.  There’s a good chance your coworkers don’t actually care about your personal goals for 2014.  The Seahawks fans you work with, however, will care about an opportunity to swing the conversation to the Hawks.  Hawks fans can’t get enough of their team right now and you can provide more ways for them to talk about the team.

When you do that, you’re not just creating conversation you’re building relationships and cultivating future opportunities.

So what are your New Year’s resolutions?


Jen Mueller is the radio sideline reporter for the Seattle Seahawks, as well as, a reporter for ROOT Sports NW out of Seattle.  She is also a professional speaker and the author of Game Time: Learn to Talk Sports in 5 Minutes a Day, the go-to resource for new and novice sports fans.  The book is available on Amazon.