Sports metaphors can be effective descriptors at work – if everyone is on the same page and understands the correct meaning. Each week we’ll take a look at a familiar sports phrase or metaphor in business, identify its origin, explain its meaning and demonstrate how to use it in business.
This is a basketball term that describes a team that makes it difficult on their opponent to bring the ball up the court. It’s a very aggressive strategy to keep a team from scoring.
Business Application: In business this phrase is most often used to describe all out effort. In basketball, a full court press requires the effort of the entire team. In business, it’s a team effort or all out effort to get a desired result.
Here’s an example:
- The full court press is on to get the public to understand the severity of the water crisis.
*Take these definitions with a grain of salt. They’re based on years of being a fan and more than a decade in sports broadcasting and Jen’s status as America’s Expert Talker.