Posted on: January 14th, 2014 by Jen Mueller

The crowd noise at CenturyLink Field is well documented.  Twice this season,  Seahawks fans set a World Record for loudest crowd in an outdoor venue.  Last week their cheering, stomping and jumping resulted in seismic activity during the Hawks win against New Orleans.

This week the Seahawks host the San Francisco 49ers in the NFC Championship game and the national media is jumping on the crowd noise element of the game. There’s no question the fans will impact the game.  In fact, numerous opponents have talked about how difficult it is to communicate in the stadium and statistics show that 49ers quarterback Colin Kaepernick holds the ball longer when he plays at Centurylink than at any other venue.

But there’s another element of the noise that I find interesting – the way it impacts the Seahawks defense.

The same deafening roar that impacts opponents also affects the way the Seahawks defense communicates.  They can’t hear each other, or the coaches but they’ve found a way to communicate effectively using hand signals, eye contact and by anticipating their teammates responses.

I assure you this is not the way they communicate when they’re in the locker room or on the team plane.  The environment on game day is entirely different. The Seahawks are aware of their surroundings and adapt accordingly.


Business Application:

So what does it mean to you?  It’s just as important for you to be aware of your surroundings and adapt your communication style accordingly.

It would be laughable for the Seahawks to go into a game and think they could just talk to each other on the field.  It would be just ridiculous to walk into their locker room and find them using the same on-field hand signals to talk to teammate sitting three feet away.

The Seahawks have different ways of communicating and you should too.

  1. Be aware of your surroundings
  2. Have a clear idea of what you want to accomplish
  3. Formulate a strategy


If this is a topic that needs to be discussed on a broader scale in your office, use the Seahawks defense as a way to broach the subject and start the conversation.


JenWithPetePreGameJen Mueller is the radio sideline reporter for the Seattle Seahawks, as well as, a reporter for ROOT Sports NW out of Seattle.  She is also a professional speaker and the author of Game Time: Learn to Talk Sports in 5 Minutes a Day, the go-to resource for new and novice sports fans.  The book is available on Amazon.